the ultimate Kids’ Chess Contest!

other big prizes

Trip to Europe

AI Chess Subscription Chess Learning Partner

Assured Cashback*

HOW TO PLAY

dunk, scan, play!

Playing is as easy as dunking your favorite MilkBikis in milk!

1. Buy a pack of MilkBikis

Look for the special contest QR code inside.

2. Scan QR on the pack & enter

Scan the QR and jump straight into the game!

3. Play & Win

Solve chess puzzles and score points

4. Unlock Rewards

Unlock instant rewards and join the race!

No Britannia MilkBikis pack? No problem!
Get one in just a few taps!

Choose one of your fav delivery apps below to order!

the rules are simple

This contest is just for kids and parents, grab a pack of Britannia MilkBikis, play the game, and win exciting prizes together!

The smartest minds are already racing ahead!

top leaderboard

Let’s Crack It Together! 🙌

start playing

Need Support? We’re Here to Help!

Frequently Asked Questions

Who is eligible to participate in the Britannia MilkBikis Smart Moves Contest?

The contest is open to children aged 5 to 18 years who are residents of India. Participants under 18 must have parental or guardian consent. Employees of Britannia and their immediate family members are not eligible.

How can my child participate in the contest?

To participate, purchase a marked Britannia MilkBikis Smart Moves pack, scan the QR code to access the contest microsite, verify your mobile number via OTP, provide the required details (child's and parent's/guardian's names and child's age), and start playing the game.

What are the different prize levels in the contest?

The contest offers several prizes:
Level 1: Cashback rewards via Amazon Pay or PhonePe vouchers
Level 2: An AI-driven chess learning subscription from CircleChess.com, valued at ₹1197.
Level 3: A trip for the winning child and one parent/guardian to Europe to watch Chess World Champion D Gukesh in an official tournament.
Grand Prize: A chance to play with Chess World Champion D Gukesh

Terms & Conditions

Eligibility:
- The contest is open to residents of [Country] aged [X+] years.
- Participants under 18 must have parental/guardian consent.
How to Participate:
- Play the Smart Moves game and complete levels to win prizes.
- Follow the game instructions carefully for valid participation.
Prizes & Rewards:
- Winners will be selected based on their gameplay performance.
- Prizes are non-transferable and cannot be exchanged for cash.
Fair Play & Conduct:
- Any attempt to manipulate the game results in disqualification.
- Multiple entries from the same person may be restricted.
Grand Prize Details:
- The top performer(s) will get a chance to meet Grandmaster Gukesh in Europe.
- Travel, accommodation, and other details will be communicated to winners.